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Same Author Name Articles
【With the same author name:【Wang Deyong】 Found 1 articles】
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MARKETING
| F270
From Things to People: The Concept, Shaping, and Outcomes of Personal Brand
Gao Weihe
,
Wang Deyong
The uncertain employment environment and the transformation of social media technology have increasingly drawn the attention of practitioners to personal branding. However, theoretical res...
First published at: Mar 20, 2024
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ESI
doi:
10.16538/j.cnki.fem.20230712.303
Foreign Economics & Management
, Vol. 46, Issue 03
, pp. 36 - 52
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